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The Shoes

2011 September 30
by Stanley Quan

Went running yesterday and got a real world lesson in brand loyalty.

Ever since trying Asics running shoes when I started running cross country way back in freshman year of high school, I’ve stuck with the brand. It’s been the same with the Superfeet insoles I use.

The shoes are great. I’ve tried other brands in stores from time to time, but the feel and fit is never quite right. Thus, I always end up leaving the checkout with Asics, even if I have to pay a slight premium.

After reading about brand loyalty so much in business classes, it took this realization for it to finally sink in.


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